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Julia Matheson


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stop selling yourself short

I was very surprised when one of my clients told me today “You should charge people more”.

Have you ever had a paying customer tell you they want to pay more for your services?

Wow talk about truth bomb. I love the honesty and realness about that conversation. Thank you, thank you, thank you.

Why do we sell ourselves short?

The more I think about it, the more it’s evident – someone compliments my outfit, I straightaway down play it – ‘oh this old thing, it’s nothing special!’. I receive praise for something, and I immediately shift the attention on to other people instead. I receive a compliment – and I start rattling off the reasons why it’s not really true. Seriously! Why do I do this?

Money in particular is a tough cookie. We seem to have a hard time asking for it – putting a monetary value on what we’re worth. When was the last time you walked into your boss’s office to successfully gain a pay rise? When was the last job interview that you negotiated your salary before accepting? And if you are doing it – then more power to ya!

I noticed this pattern when I was younger and new to the workforce. I didn’t fight for myself. But now I’m aware that if I don’t back myself, then who will? I have gained confidence when it comes to salary negotiation, and what I deem to be acceptable remuneration. But enter the sole trader (that’s me), and somehow all that confidence goes out the window. I’m no longer asking my manager for pay, I’m directly asking my clients for money out of their own pockets – that’s a big difference, and a change I need to get used to.

But in life we need to back ourselves. Put money on for the win.

Sell yourself high, put a high value on yourself. Others will take notice, and may even raise your value even higher. You’ll find that you’re standing straighter, your head is higher, you’re getting a lot more respect and you’re a much happier and more successful person.

What I have to offer is special. The work I do is important. And I am dam good at it.

I am worthy.

I am worthy.

I am worthy.

Yes, I am going to become best of friends with this little mantra. And next time someone pays me a compliment? I will smile, and say ‘thank  you’.

Where in your life do you need to stand a little taller? Be a little louder?

Play to your strengths. This is your time to be LOUD & PROUD!

Hundred dolla bills y’all. Cha-ching!!


Show me the money! – Jerry Maguire

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1 Comment to “stop selling yourself short”

  1. teresa January 15, 2014 at 2:13 am

    Totally endorse everything

“This was one of the best decisions I’ve made. The coaching came during a challenging period and helped me to look beyond my current circumstances, redefine my sense of who I am and envision what I wanted in my future.  Julia helped me to identify and define my values which now guide all my decisions. I discovered my strengths and unique gifts that I have to contribute. Reclaiming these qualities gave me the opportunity to see myself in a completely different, more confident and self assured light.  I would highly recommend coaching with Julia. She is the best listener, life cheerleader and guide I’ve experienced.”

Laura Trimble-Thompson

“Julia inspires me to be better than I am, and to live in true possibility. Through her coaching and unique ability to get me to think outside the box, I was able to write powerful goals, a passionate Vision, and determine what contribution I am to people and the world. I had some powerful self-realisations about what I do and don’t want for my life, and how to achieve this every single day. Julia takes the fear out of writing goals and brings fun to the process. Through Julia’s coaching I was able to let go of my past fear of not being perfect. I am now vulnerable, real, and go after what I really want – and not what I felt others wanted for me. I have a heart full of love. I am learning not to be scared of imperfection and embrace failing in order to grow and succeed.”

Bianca Rowe