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Julia Matheson


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what’s your purpose?

Do you have a mission statement?

Not the one from your workplace or your community group. What is your own personal mission statement?

Most people don’t know theirs. It’s a hella big question to ask yourself, I know. . . your reason for being on this planet is no small feat.

I work on discovering this with all my coaching clients. Diving into your purpose and then expressing that purpose through an action statement. Your mission statement is broader than just your career, this statement encompasses ALL aspects of your life.

According to Stephen R Covey, author of ‘The 7 Habits Of Highly Effective People’ –

“A personal mission statement focuses on what you want to be (character) and to do (contributions and achievements) and on the values or principles upon which being and doing are based.”

Your purpose, or mission statement is then used as a guide. It helps you make decisions in life, and can be used as an anchor to pull you back to what’s most important to you. You can measure opportunities that pop up in life against your mission statement asking yourself – is this aligned with my purpose or not?

According to Covey, your personal mission statement then “becomes a personal constitution, the basis for making major, life-directing decisions, the basis for making daily decisions in the midst of the circumstances and emotions that affect our lives. It empowers individuals with the same timeless strength in the midst of change.”

Do you struggle with change? I know I certainly have at times, I struggle with things I can’t control (and most of my clients do too!). Ironically, change is the only constant thing in our universe, yet we all seem to battle it. A personal mission statement allows you to flow with change, instead of wasting precious energy swimming upstream.

People can’t live with change if theres not a changeless core inside them. The key to the ability to change is a changeless sense of who you are, what you are about and what you value.

In today’s world our environment is changing at an increasing pace, that sometimes it feels overwhelming and all too much. It can burn us out, make us reactive, and even just want to give up.

It doesn’t have to be that way. Psychotherapist Viktor Frankl spent time in the Nazi concentration camps and learned the importance of purpose, of meaning in life. He developed an approach called ‘logotherapy’, which says that the primary motivational force in human beings, is the search for a meaning in life. Pretty cool huh? I couldn’t agree more.

The basic principles of this theory are:

  1. Freedom of Will – Life has meaning under all circumstances, even the most miserable ones.
  2. Will to Meaning – Our main motivation for living is our will to find meaning in life.
  3. Meaning in Life – We have freedom to find meaning in what we do, and what we experience, or at least in the stand we take when faced with a situation of unchangeable suffering.

Logotherapy eliminates the emptiness by helping to detect your unique meaning, your mission in life.

Everyone has his own specific vocation or mission in life. . . therein he cannot be replaced, nor can his life be repeated. Thus, everyones task is as unique as his specific opportunity to implement it.”
– Frankl

Once you have sense of your mission “you have the vision and the values which direct your life. You have the basic direction from which you set your goals. You have the power of a written statement against which every decision concerning the most effective use of your time, your talents, and your energies can be effectively measured.”

Your mission statement becomes the outward expression of your vision and values.

I recently spent some time developing my own personal mission statement. I thought about all the different roles of my life; daughter, sister, friend, coach, community member, colleague, aunty. It took some time to create one that fits with all these different parts of my life. This is what I came up with –

“I live with integrity and contribute to the lives of others”

To fulfil this mission I –

  • live in choice – I chose to be the best version of myself every day.
  • inspire – I inspire others through authentic communication and leading by example.
  • am impactful – what I do makes a difference in the lives of others.
  • have balance – I make time for myself, I refuel my fire and connect to my true self.
  • am my word – my actions follow my words consistently.


You can start today by writing your own personal mission statement. Begin to give expression to what you want to be and what you want to do in your life.

Questions to consider:

  • What are the roles you play in your life?
  • What do you want to be and do in those roles?
  • What legacy do you want to leave behind?

Try a few things on for size and see how they feel, your gut instinct will tell you if your mission statement is authentic or not.

Your personal mission statement will come from your heart, not your head. So take the time, really listen to your intuition. There will be a message waiting for you. 

Going through this process will change you because it forces you to think through your priorities deeply, carefully, and to align your behaviour with your beliefs.

Remember, you are the leader of your life.

What is your personal mission statement? I would love you to share it with me below.


We detect rather than invent our missions in life . . . each of us has an internal conscience that gives us an awareness of our own uniqueness.

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“Julia’s Workshop was the first time I’ve actually sat down and thought about my purpose in life. It was so refreshing and an experience I’ll never forget. I gained a deeper understanding of myself and my life purpose, and was then able to realise how my values and goals can now align with that. The tools and insights I gained from Julia’s Workshop have helped keep me on track ever since!”

Jacqui Dunstan

“When considering a coach for our Lululemon ambassador Retreat, Julia was all we thought of.  Julia’s session was absolutely integral to the transformational event we created. She brought the group together, and the sharing that Julia facilitated carried through the entire Retreat. Julia’s power is in her ability to enable impactful dialogue between the conscious self and the heart, and it was such a privilege to have her develop and elevate this amazing group of people towards being even more powerful, goal-focused rockstars.”

Kristi Harris